HMV ads new Search Engine Endeca to it’s website
Sales on music shops are dropping by the day, with more and more costumers moving to either to download music on P2P networks or buying music on on-line shops like iTunes, Beatport, Boomkat and Amazon mp3 store to name a few, HMV is making their first steps towards the on-line music business, HMV has added a new search engine “Endeca” to its website, designed to provide faster search, better results, faceted navigation, an improved ability to merchandise products and greater opportunities to personalise the user experience.
The new search engine was implemented by marketing and technology agency LBi, HMV’s strategic technical partner, and marks the completion of the first phase of HMV’s website redevelopment. The new search engine is planned to go live in 2010, LBi and HMV have been working together since 2007 on Search Engine Optimization
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