Google unveils brand new hosted search for online retail
Google has just launched a brand new hosted enterprise search product, Google Commerce Search, to bring the speed and accuracy of Google search to individual online retail stores and e-commerce websites.
Because it ’s built on Google’s tested search platform, Google Commerce Search promises to deliver top notch query response time, while also using proprietary page ranking technology to serve the most relevant matches with in the keywords typed in the search field. Having high quality, lightning-fast search increases conversions, says Google, as customers can quickly find specific products without having to drill down through navigational hierarchies, filters or price comparison websites.
The new product also promises to offer ecommerce-specific search features, including parametric search, sorting, spell checking, stemming, and synonym suggestions. Retail-specific features like product promotions, discounts and product boost allow online retailers to fine-tune their marketing approach in real-time to maximize conversions. The Commerce Search API also allows retailers to fully customize the search experience on their website.
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